Pomade has long been a staple in men’s grooming routines, providing both style and hold for a variety of hair types and hairstyles. Unlike gels or waxes, pomades offer a flexible hold with a distinctive shine, making them especially popular for classic, slicked-back styles, pompadours, and textured looks. Selecting the best pomade for men involves understanding product types, hair needs, and personal preferences to achieve the desired finish without damaging hair or causing buildup. This comprehensive guide delves into the top pomades on the market, their unique features, and how to choose the perfect one for every man’s grooming kit.
Understanding Pomade: Types and Benefits
Pomades are designed to style hair while maintaining moisture, offering a smooth and often shiny finish. They are generally available in three main types: oil-based, water-based, and hybrid formulations. Each type has pros and cons depending on hair type, styling preferences, and ease of use.
Oil-Based Pomade
Oil-based pomades were the original formulation and provide heavy-duty hold with high shine. These pomades often contain petroleum jelly, mineral oil, and waxes. The rich texture allows versatile styling, gripping hair firmly while remaining pliable throughout the day.
Oil-based pomades are ideal for thick, coarse hair or hairstyles requiring a slick, glossy look. However, they can be difficult to wash out, sometimes requiring multiple shampoo sessions, and may cause buildup if used excessively.
Water-Based Pomade
Water-based pomades offer a lighter hold with variable shine, ranging from matte to glossy. The key advantage is easy application and removal since these pomades rinse out with water alone. Their lighter formulas adapt well to various hair types, from fine to thick.
Because of their versatility, water-based pomades appeal to men who desire flexible styling without long-term residue.
Hybrid Pomade
Hybrid pomades combine elements of oil and water-based products, aiming to balance hold, shine, and washability. These formulations provide moderate shine with manageable hold and are easier to remove than traditional oil-based pomades.
Top Features to Look For in the Best Pomade for Men
Hold Strength
Pomades offer a range of hold levels, from light and natural to firm and sculpting. Choose a hold strength based on your hair type and how structured you want your style to be.
Shine Level
Some men prefer high-gloss slick backs, while others opt for low-shine, natural finishes. Pomades vary widely in shine, so consider your desired look carefully.
Hair Type Compatibility
Thick, curly, or coarse hair often requires stronger, oil-based pomades. Fine or soft hair benefits from lighter, water-based products that won’t weigh hair down.
Washability
Water-based pomades are easier to wash out and less likely to cause buildup or scalp irritation, important factors for daily users.
Ingredients
Natural or organic ingredients appeal to users with sensitive skin or those who avoid petroleum-based products. Ingredients like beeswax, shea butter, and essential oils provide conditioning benefits.
Scent
Pomades often feature distinct fragrances—some subtle and fresh, others strong or classic. Fragrance preference is highly personal, so sample scents if possible.
Best Pomades for Men Reviewed
1. Suavecito Original Hold Pomade
Suavecito is one of the most popular and widely loved pomades. Their Original Hold Pomade offers a strong hold with medium shine, making it ideal for classic slicked-back styles and pompadours. This water-based formula rinses out easily, avoids buildup, and has a fresh, masculine scent.
Suavecito’s smooth texture applies easily without flaking or stiffness. It suits most hair types but works especially well for normal to thick hair. The container’s vintage design adds to its appeal. Overall, this pomade combines performance with ease of use, making it a top pick for beginners and enthusiasts alike.
2. Layrite Super Hold Pomade
Layrite Super Hold Pomade is another water-based favorite, offering a firm hold with medium shine. It balances styling control with flexibility, allowing restyling throughout the day. The formula is lightweight and washes out quickly, making it ideal for men with active lifestyles.
The pomade’s vanilla and coconut scent is pleasantly mild. It works well on thick or unruly hair, providing strong hold without stiffness. Layrite is often recommended by barbers for its reliability and ease of use.
3. Baxter of California Clay Pomade
For those looking for a matte finish, Baxter of California’s Clay Pomade offers textured styling with a natural look. This water-based clay provides medium hold and helps control volume and frizz. It’s especially suitable for men with fine to medium hair who want a casual, undone style.
The formula contains kaolin clay for oil absorption and rosemary extract for scalp health. Its subtle herbal scent appeals to men seeking understated grooming products. While it doesn’t offer the traditional shine of pomade, it remains highly popular for modern styles.
4. Blind Barber 90 Proof Pomade
Blind Barber 90 Proof Pomade features a medium hold with a boundless shine, perfect for classic looks requiring flexibility. Made with natural ingredients, including beeswax and lanolin, it adds moisture and shine without weighing hair down.
The signature cocktail-inspired scent combines whiskey, citrus, and spices. The pomade’s creamy consistency glides on easily and washes out without residue. It works well for various hair types, particularly thick or coarse hair looking for smooth style definition.
5. American Crew Pomade
American Crew’s Pomade is a classic product favored by many professionals. It offers medium hold with high shine and is great for slickback styles or adding shine to curly and wavy hair. The water-soluble formula is easy to work with and washes out effortlessly.
The fresh, clean mint scent appeals to those who prefer traditional grooming aromas. American Crew’s widespread availability and trusted quality make it a go-to for all hair types needing moderate hold and gloss.
6. Uppercut Deluxe Pomade
Uppercut Deluxe Pomade provides a medium hold with a high-gloss finish in a water-based formula. Inspired by vintage barbering, it gives a classic shine and smoothness without stiffness or flaking. It suits most hair types but shines on thick and curly hair.
The pomade has a subtle coconut and vanilla scent. It offers good restyling ability after application and doesn’t weigh hair down excessively. Stylish packaging and performance have made Uppercut a favored brand globally.
7. Imperial Barber Grade Products Classic Pomade
Imperial Classic Pomade is a water-based, medium hold product with a unique “cold-washable” formulation that makes rinsing easy without washing hair twice. It delivers traditional shine and slick styling capabilities while controlling frizz and flyaways effectively.
The mild bergamot scent is highly appealing to men who like fresh yet masculine aromas. It is a good option for men who want firm control without sacrificing natural texture.
8. Grave Before Shave All-Natural Beard and Hair Pomade
For men seeking a natural or organic product, Grave Before Shave’s pomade blends beeswax, coconut oil, and essential oils. It provides medium hold and a healthy, matte shine without artificial ingredients. This pomade conditions the hair and scalp while styling, making it perfect for sensitive skin.
The scent options vary from earthy to spiced tones. While it requires more effort to wash out compared to water-based pomades, it appeals to eco-conscious users desiring clean grooming.
Comparison Table: Top Pomades for Men
| Pomade | Base Type | Hold | Shine Level | Best For |
|---|---|---|---|---|
| Suavecito Original Hold | Water-based | Strong | Medium-high | Classic slick styles, all hair types |
| Layrite Super Hold | Water-based | Strong | Medium | Active lifestyles, thick hair |
| Baxter of California Clay | Water-based (clay) | Medium | Matte | Textured, casual styles, fine hair |
| Blind Barber 90 Proof | Hybrid (natural) | Medium | High shine | Thick/coarse hair, classic styles |
| American Crew Pomade | Water-based | Medium | High shine | Versatile, all hair types |
| Uppercut Deluxe | Water-based | Medium | High shine | Thick and curly hair |
| Imperial Classic | Water-based | Medium | Medium-high | Frizz control, slick styles |
| Grave Before Shave | Natural/oil-based | Medium | Matte | Sensitive skin, eco-conscious users |
How to Choose the Right Pomade for Your Hair
Identify Your Hair Type
Fine or thinning hair may benefit from lighter water-based pomades to avoid weighing hair down. Thick or curly hair often requires stronger hold pomades with moisturizing properties.
Determine Your Desired Style
For slicked-back, classic looks, stronger shine and hold provide better control. Textured or natural hairstyles often work best with matte or clay-based pomades.
Consider Daily Use and Washability
If you style daily, water-based pomades with easy washout reduce residue buildup and scalp issues. Oil-based or natural pomades may require deeper cleansing routines.
Factor in Fragrance Preferences
Choose scents that fit your personal style—whether subtle, fresh, cologne-like, or herbal.
Pomade Application and Use Tips
- Start with a small amount of pomade and warm it between your palms for even application.
- Apply on damp or dry hair depending on your product’s instructions and desired hold.
- Distribute product from roots to tips, focusing on areas needing the most hold or shine.
- Style with a comb or fingers according to your hairstyle preference.
- Wash hair regularly to prevent buildup—water-based pomades generally require only one shampoo.
Conclusion
The best pomade for men depends on the hair type, styling needs, and personal preferences regarding hold, shine, and product ingredients. Classic water-based pomades like Suavecito and Layrite remain top choices for strong, manageable styles with easy washout. Clay-based options such as Baxter of California are ideal for matte, textured looks, while hybrid and natural formulations offer conditioning benefits prized by coarse and sensitive hair types. Understanding these options and how they align with your hair and style will empower you to select a pomade that enhances your grooming routine, giving you polished, long-lasting results every day.